Ford Kuga
When advertising an SUV, you’re pretty much obligated to show the car traversing muddy rivers in the jungle and speeding down volcanoes at a 60-degree angle. The thing is, no one does any of that stuff in real life.
So, we took the ‘radical’ step of positioning the new Ford Kuga as a plug-in with enough energy to power life’s true greatest adventure: Family.
This work is part of a European brand repositioning. We needed to revive the Ford brand, which had grown very stale, and show a brand moving towards a modern, more premium, electrified tomorrow.
The film had the highest recall in its markets, and the team scored the highest client satisfaction scores in the global Omnicom network.
