Happy International Cat Day
Bandai Namco · We Are Social · 2023 · Role: Executive Creative Director
Conceived and prototyped in-house as the centerpiece for our Bandai Namco agency pitch. The concept won us the business, and we later produced and launched it as a full creative campaign for International Cat Day.
What does your cat do while you’re gaming for hours?
Gamers love spending hours playing. Their cats love to play just as much. But once a long session starts, the cat gets left out, bored and looking for trouble.
The idea
Laser Cat 3000. A custom attachment that syncs your mouse movements to a laser pointer for your cat to chase.
You level up in-game. Your cat gets a full cardio workout, and is far too busy chasing red dots to knock over your drink or walk across your keyboard.
What I did
Directed the creative team behind Laser Cat 3000 for our Bandai Namco pitch.
Built a working prototype in-house and brought it straight into the pitch room, to prove we really got gaming culture.
It won us the account, and we rolled it out as an official campaign for International Cat Day.
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